Green for the Masses
Thu, December 27th, 2007 @ 3:26PM
One of the main challenges in affecting behavior among the middle class is that there are entrenched lifestyle and shopping patterns that are difficult to change. On the whole our culture places personal comfort and convenience above anything else and will need to see a personal benefit in green practices for widespread adoption to occur. Al Gore's work focuses on breaking down our misconceptions that the effects are far off, but industry and legislation must follow suit so that the needs translate to the immediate needs of the individual consumer. Several key messages must be communicated:
1) It's trendy and patriotic to be green. It's not just affluent geeks and tree-huggers with lefty political agendas.
2) Delayed gratification is a sign of maturity. It's not just about what feels good or easy right now.
3) Like voting, every person counts. It's not just about big business and capitol hill players.
1) It's trendy and patriotic to be green. It's not just affluent geeks and tree-huggers with lefty political agendas.
2) Delayed gratification is a sign of maturity. It's not just about what feels good or easy right now.
3) Like voting, every person counts. It's not just about big business and capitol hill players.
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